Starting a business focused on sourcing and marketing traditional earthen decor is quite a challenge. It begins with finding talented artisans, getting the right raw materials, setting fair prices, and then promoting the creations to the right customers. This whole process takes time and requires a lot of personal and financial commitment from the entrepreneur.
SWADEH a dynamic socio-economic startup founded by Ruchi Agarwal, has skillfully managed to get the mix of elements together and got things working in beautiful harmony. Today the enterprise is a successful example of championing the cause of local artisans and elevating their craftsmanship to a global platform. What makes the brand proposition so attractive is the fact that SWADEH remains committed to creating only eco-friendly, sustainable, and biodegradable products.
“By embracing sustainability, empowering women, supporting local artisans, and offering unique designs, we embody the true spirit of conscious living.” Says Ruchi.
Her passion and vision have paved the way for a range of truly unique earthen décor designs, including earthen pottery planters, captivating home decor items, and culturally rich Namda rugs. The aim? To raise awareness about sustainable living and to make traditional Indian art accessible to everyone without making price a barrier.
Discover how conscious choices can make your homes look beautiful and bring joy to your conscience too…
SWADEH is the epitome of genuine eco-friendliness. Every piece, handcrafted by local artisans, is shaped from 100% natural materials, devoid of chemicals or artificial colors. But what truly distinguishes SWADEH is that purchasing their products is more than ownership – it’s a contribution to conserving time-honored skills and empowering artisans to safeguard their heritage.
Discover a captivating collection of earthen planters, each with a distinctive personality. From Seashell Seahorse to Hoppy Kangaroo, Monarch Raja to Regal Rani, and even the majestic Lion King, these shapes inject life into your outdoor spaces. Moreover, this selection extends to durable earthen vases, serve ware, lanterns, and diyas, all masterfully fashioned from authentic clay.
The spotlight, however, shines brightest on their Namda Rugs. “Our Namda rugs are a testament to the craft of local Kashmiri women artisans,” Ruchi shared. These handwoven marvels are a symphony of soft textures, vibrant hues, and intricate artistry, an absolute essential for any home. Drawing inspiration from nature and generations of artisanal tradition, each Namda rug is a treasure. These are also available as Bedside Runners and you can even adorn your walls with them.
SWADEH introduces another stylish dimension with its new bag range. These bags seamlessly blend fashion with practicality, all while embracing sustainability through materials like organic cotton and flaxseed-based fabric sourced from Korea and expertly crafted in Vietnam. Choose from the fantastic assortment of totes, backpacks, mini pouches, and sling bags to make a bold statement.
Send a hello at +91 84519 17656 and get connected on WhatsApp with Team SWADEH and also request a pdf file of the product catalog.
Growing through thoughtful collaborations and staying true to sustainable goals
With an ever-expanding community of over 5,000 satisfied clients, SWADEH has woven its magic by adorning homes with captivating décor that breathes life into every corner.
“What adds significance to our journey is our unwavering dedication to upholding our eco-conscious identity. It’s not solely our responsibility; it’s a collaborative venture with our customers, as we join hands in safeguarding the environment,” revealed Ruchi.
The way forward now towards a greener tomorrow is by forging collaborations with like-minded eco-friendly brands and platforms, where SWADEH seeks to not only amplify its own message but also reach out to a wider audience of conscious consumers, by continuing to create innovative eco-friendly products.
While actively seeking pathways to venture into international markets, SWADEH remains steadfastly committed to its mission of uplifting local artisans. This dedication involves enhancing their livelihoods and fostering a strong sense of community that lies at the heart of the brand’s identity.
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Uncover the exquisite world of artisanal, handcrafted decor and art by immersing yourself in their exceptional collection through a visit to their website – http://www.swadeh.com/
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