Founded in 2016, Ethnic Elements was created with a vision of celebrating India’s rich textile traditions while making handcrafted ethnic…

In a world where personal touch often gets lost amidst the hustle and bustle of everyday life, Fluorescent Studio emerges…
Along with her mother, Falguni Nayar, Adwaita built Nykaa's beauty ecommerce business from scratch in…
In today’s world of conscious consumption and sustainable living, the art and craft industry is…
In a world dominated by fast fashion, the appeal of renting designer wear presents a…

The Turning Point is a series of short articles that focuses on the moment when an entrepreneur hit upon their…
The Indian ethnic wear industry has always been a beautiful intersection of culture, artistry, and…
In a world where style speaks louder than words, Kkatha shines by blending timeless charm…
In the ever-evolving world of fashion, the focus often leans heavily towards women’s designs, leaving…

In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

Indian fashion today is no longer just about trends and seasons. It…
Starting an enterprise and carrying it forward to growth benchmarks is always…
In the realm of makeup and brand endorsements aimed at promoting self-care,…
In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

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