Founded in 2016, Ethnic Elements was created with a vision of celebrating India’s rich textile traditions while making handcrafted ethnic…

In the midst of a life that seemed perfectly ordered, Kusum Kumari an MBA, found herself searching for that elusive…
Falak Merchant, a homemaker-turned-patissier, managed to break through c(l)utter with her unique, many-shaped fluffy pancakes,…
Sheena Gill joined healthcare AI startup CognitiveCare in 2020 to solve challenges of maternal and…
“Style is a way of saying who you are without having to speak –“ Rachel…

After working as a seamstress in factory, Sarla Ahuja started Shahi Exports in her home in New Delhi. Today, it’s…
Toje is a unique startup founded by Nirmala and her daughter Monika, a mother-daughter duo…
In a world that is increasingly aware of the environmental impact of fast fashion, upcycling…
A professional lawyer can surely make a strong case for a healthy lifestyle and Shriya…

In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

Fashion is an ever-evolving tapestry where innovation and tradition intertwine to craft…
The world of fashion is a celebration of individuality, culture, and timeless…
In India, sarees are more than just garments—they’re deeply rooted in cultural…
In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

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