In a fashion landscape where heritage and modernity often sit on opposite ends, a new wave of brands is thoughtfully…

Along with her mother, Falguni Nayar, Adwaita built Nykaa's beauty ecommerce business from scratch in 2012. She also set up…
Oma Studio, founded by Rhythm and her mother, Meenakshi, in 2020, is a distinctive flower…
In the growing world of handmade crafts and thoughtful design, consumers today are seeking more…
In recent years, the art of customization in gifting has significantly grown, as people look…

In today's fast-paced world where fashion trends change rapidly, finding clothing that balances style, comfort, and tradition can be challenging,…
The Indian ethnic wear industry has always been a beautiful intersection of culture, artistry, and…
There is something deeply personal about handmade creations, something that carries the warmth of time,…
Jewelry has always been more than just adornment; it's a reflection of individual style, personality,…

Some brands begin with a business plan. Others begin with a feeling. For Merge Design,…
The nutrition and wellness industry has grown rapidly over the past decade, drawing in countless…
Skin-First. Sustainable. Simply Functional. BRAND POSITIONING & IDENTITY DOCUMENT Confidential · 2024 Edition Founded by…
Fashion in India is undergoing a meaningful shift. Consumers are no longer chasing fleeting trends…
Indian fashion today is no longer just about trends and seasons. It is about identity,…
The world of artisanal desserts is evolving beyond taste alone. Today’s pâtisserie is as much…

Oma Studio, founded by Rhythm and her mother, Meenakshi, in 2020, is…
Nature heals, protects and nurtures our skin with love, tenderness and gentle…
Project Roshni, started in 2015 by SHED, a Mumbai-based NGO in collaboration…
Some brands begin with a business plan. Others begin with a feeling. For Merge Design,…
The nutrition and wellness industry has grown rapidly over the past decade, drawing in countless…
Skin-First. Sustainable. Simply Functional. BRAND POSITIONING & IDENTITY DOCUMENT Confidential · 2024 Edition Founded by…
Fashion in India is undergoing a meaningful shift. Consumers are no longer chasing fleeting trends…
Indian fashion today is no longer just about trends and seasons. It is about identity,…
The world of artisanal desserts is evolving beyond taste alone. Today’s pâtisserie is as much…

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