Founded in 2016, Ethnic Elements was created with a vision of celebrating India’s rich textile traditions while making handcrafted ethnic…

The demand for handmade items has risen significantly all over the globe. Products made by the local artisans are considered…
The Turning Point is a series of short articles that focuses on the moment when…
The Indian gifting and festive packaging industry has seen a significant rise in demand for…
Pressed flower art has been cherished for centuries as a way to immortalize the beauty…

The nutrition and wellness industry has grown rapidly over the past decade, drawing in countless practitioners eager to capitalise on…
In today's era, with sustainability and environmental awareness becoming increasingly important, brands focused on eco-friendly…
The Turning Point is a series of short articles that focuses on the moment when…
The founders of SKINDULGE – Ruchi & Viraaj both suffer from skin issues. Viraaj has…

In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

In today's digital art-dominated world, traditional art continues to captivate many people.…
In the ever-changing world of skincare, Skift emerges as a pioneering brand…
In the world of jewellery, discovering the perfect piece often feels like…
In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

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