Founded in 2016, Ethnic Elements was created with a vision of celebrating India’s rich textile traditions while making handcrafted ethnic…

Can you believe that something as basic as giving a kid a bath could serve as the cornerstone of a…
Despite playing a significant role in Indian agriculture, the contributions of rural women often go…
“A great handbag can turn an ordinary outfit into an extraordinary one.” “A great handbag…
India’s traditional crafts have long been admired for their intricacy, cultural value, and timeless appeal.…

Life's unexpected twists often lead to the most exciting adventures. For Ms. Chandraprabha Parihar, lovingly known as "Aaba" by her…
In 2019, Preety Maggo started Magic of Memories, making keepsake jewellery from breast milk, hair,…
Nazaqaat, a budding startup founded by Kathakali Chattopadhyay, is making waves in the world of…
Open-ended play is free-form and flexible, allowing children to direct activities without rules or instructions.…

In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

The skincare industry in India is evolving fast as consumers shift from…
Started in 2018, VedaOils started selling oils not just for attaining profit…
There is something deeply personal about clothing that is made by hand.…
In the world of Indian fashion, few garments hold as much cultural depth and timeless…
There is something deeply personal about clothing that is made by hand. It carries time,…
There is something deeply personal about products that are made by hand, with intention and…
In today’s rapidly evolving fashion landscape, consumers are increasingly seeking products that carry meaning, individuality,…
In a fashion landscape where heritage and modernity often sit on opposite ends, a new…
There is something deeply personal about handmade creations, something that carries the warmth of time,…

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