# Her Startup Story

> Showcase the journey of remarkable women entrepreneurs, leaders, and changemakers from diverse backgrounds.


## Posts

- [Behati: Showcasing Indian Heritage Through Modern Silhouettes And Global Styling Vision.](https://herstartupstory.in/behati-showcasing-indian-heritage-through-modern-silhouettes-and-global-styling-vision/): In a fashion landscape where heritage and modernity often sit on opposite ends, a new wave of brands is thoughtfully bringing them together. These labels are not just creating garments, but shaping narratives that travel across cultures, celebrating tradition while embracing contemporary global aesthetics. Among them, Behati emerges as a promising name, rooted in purpose and driven by vision. The Birth Of Behati Founded in April 2024 by Pooja Joshi and Preet Nandwani, Behati was born out of a deep passion for fashion and art, combined with a long-standing entrepreneurial spirit. For the founders, building something of their own was […]
- [Sachii By Kiran: Redefining Handmade Bags With Artistry, Functionality, And Authentic Design.](https://herstartupstory.in/sachii-by-kiran-redefining-handmade-bags-with-artistry-functionality-and-authentic-design/): There is something deeply personal about handmade creations, something that carries the warmth of time, effort, and intention. In a world driven by fast production, handcrafted brands remind us of the beauty in slowing down and creating with purpose. It is within this space of authenticity and creativity that brands like Sachii by Kiran find their voice, turning everyday accessories into meaningful expressions of art and individuality. A Journey Rooted In Passion And Craft. Sachii by Kiran was founded in 2014 by Kiran Baliga, born out of a deep love for fabrics and handmade artistry. What began as a personal […]
- [Merge Design: Elevating Custom Wear Through Thoughtful Design And Client-Centric Creativity.](https://herstartupstory.in/merge-design-elevating-custom-wear-through-thoughtful-design-and-client-centric-creativity/): Some brands begin with a business plan. Others begin with a feeling. For Merge Design, it started with a quiet observation that fashion, for the longest time, has been telling women who to be, instead of asking who they already are. Founded in March 2018 by Meena Beni Singh along with her partner Shubhendu Ranjan, both alumni of NIIFT Mohali, Merge was never meant to be just another fashion label. It was built as a space where a woman doesn’t have to transform into someone else to feel beautiful. She simply has to arrive as she is. Designing With Her, […]
- [Shruti Kejriwal: Transforming Lives Through Clinically Curated Diet Plans For Complex Medical Conditions.](https://herstartupstory.in/shruti-kejriwal-transforming-lives-through-clinically-curated-diet-plans-for-complex-medical-conditions/): The nutrition and wellness industry has grown rapidly over the past decade, drawing in countless practitioners eager to capitalise on rising health awareness. Yet amid the noise of fad diets, influencer-driven advice, and one-size-fits-all programmes, a quieter revolution is taking place, led by practitioners who believe that real transformation comes from science, patience, and genuine care. Shruti Kejriwal is one such voice. Since launching her brand in 2017, she has built a practice rooted in clinical expertise and deep human connection, helping over 2900+ only diabetes reversal whereas 6000+ clients served till date and manage complex health conditions, all through […]
- [Urbanrac: Skin-First. Sustainable. Simply Functional.](https://herstartupstory.in/urbanrac-skin-first-sustainable-simply-functional/): Skin-First. Sustainable. Simply Functional. BRAND POSITIONING & IDENTITY DOCUMENT Confidential  ·  2024 Edition Founded by Teja Reddy  ·  India’s Skin-First Children’s Essentials Brand — 01  ·  THE BRAND TRUTH — Why Urbanrac Exists India has no shortage of children’s clothing. It has a shortage of children’s clothing worth trusting. Shelves are full of garments that look delightful in photographs and feel punishing against a baby’s skin — stiff seams, synthetic blends, finishes that fade, fabrics that trap heat on a 38-degree afternoon in Hyderabad. Teja Reddy knew this not as a market observation, but as a mother. She had spent […]
- [Rituarya Designs: Redefining Affordable Luxury Through Timeless Indian Silhouettes And Custom Couture.](https://herstartupstory.in/rituarya-designs-redefining-affordable-luxury-through-timeless-indian-silhouettes-and-custom-couture/): Fashion in India is undergoing a meaningful shift. Consumers are no longer chasing fleeting trends alone. They are seeking authenticity, craftsmanship, and pieces that feel personal yet enduring. The rise of conscious buying and appreciation for Indian textiles has reshaped the landscape, creating space for boutique labels that value depth over noise. Within this evolving industry, Rituarya Designs emerges as a thoughtful response to modern women who desire elegance without excess, and luxury without intimidating price points. Launched in 2023 by Ritu Arya, Rituarya Designs is more than a fashion label. It is a second innings powered by courage, clarity, […]
- [NNIKITA BAJORIA: Crafting Print-Driven, Theme-Based Couture for Weddings, Carnivals, and Personal Celebrations.](https://herstartupstory.in/nnikita-bajoria-crafting-print-driven-theme-based-couture-for-weddings-carnivals-and-personal-celebrations/): Indian fashion today is no longer just about trends and seasons. It is about identity, emotion, and experience. The industry is shifting from mass production to meaningful creation, where clients seek clothing that reflects who they are and what they celebrate. From intimate weddings to vibrant carnivals, fashion is becoming more personal, expressive, and story-driven. Within this evolving landscape stands Label NNIKITA BAJORIA—a Kolkata-based designer label rooted in originality, color, and customization. Launched in 2018 by founder Nikita Bajoria, the brand has carved a niche through thematic design, handcrafted prints, and a deeply personal approach to dressing people for their […]
- [Layered Atelier: Curating Bespoke Pâtisserie And Thoughtful Dessert Experiences With Artistic Precision.](https://herstartupstory.in/layered-atelier-curating-bespoke-patisserie-and-thoughtful-dessert-experiences-with-artistic-precision/): The world of artisanal desserts is evolving beyond taste alone. Today’s pâtisserie is as much about storytelling, aesthetics, and experience as it is about flavour. Across the globe, dessert brands are moving away from mass production and leaning into intention, craftsmanship, and visual identity. People no longer just want something sweet. They want something that feels personal, thoughtful, and memorable. In this shifting landscape, Layered Atelier stands out as a brand that blends classic French technique with a design-led sensibility. Founded by Radhika Krishnatray, Layered Atelier is not just a dessert studio, but an emotional and visual experience rooted in […]
- [Nidhi Padaliya Designs: Crafting Bespoke Bridal, Fusion, And Menswear With Intricate Hand Embroidery.](https://herstartupstory.in/nidhi-padaliya-designs-crafting-bespoke-bridal-fusion-and-menswear-with-intricate-hand-embroidery/): The Indian fashion industry is undergoing a meaningful transformation. Consumers are steadily moving away from mass produced garments and embracing personalization, craftsmanship, and design that carries emotional value. In bridal and occasion wear especially, individuality now defines luxury more than passing trends. In this evolving landscape, customization focused labels are shaping a new narrative. Nidhi Padaliya Designs emerges as one such home grown brand from Rajkot, building its identity through originality, pure fabrics, and deeply personal handcrafted experiences. The Story Behind Nidhi Padaliya Designs. Founded in 2018 by Nidhi Padaliya, the brand was born from a personal frustration. Living in […]
- [Tisharth: Redefining Contemporary Western Wear For Confident Independent Women Across India And Beyond.](https://herstartupstory.in/tisharth-redefining-contemporary-western-wear-for-confident-independent-women-across-india-and-beyond/): The fashion industry today is evolving at an unprecedented pace, with consumers seeking clothing that balances style, comfort, and individuality. Women across the world are no longer content with off-the-rack designs that fail to reflect their personality or lifestyle. The demand for versatile, high-quality, and wearable western wear is steadily increasing, creating opportunities for brands that can combine international trends with affordability. One such brand making waves in this space is Tisharth. Founded by Shivani Jain in 2016, Tisharth caters to the modern, independent woman by offering thoughtfully designed western wear that empowers women to feel confident, stylish, and comfortable […]
- [Klistel: Weaving Tradition and Modern Elegance into Kidswear.](https://herstartupstory.in/klistel-weaving-tradition-and-modern-elegance-into-kidswear/): In the rapidly changing world of children’s fashion, finding the right balance between tradition and modernity can be challenging. Today’s parents look for clothing that both reflects their cultural heritage and meets contemporary needs for comfort and style. Klistel, a distinguished kidswear brand, effectively bridges this gap by offering attire that celebrates Indian craftsmanship while embracing modern elegance. Rooted in Tradition, Crafted with Love. Founded by Anushruti Dhyani, Klistel is inspired by the rich cultural traditions of India. Growing up in the serene hills of India, Anushruti was profoundly influenced by her mother’s passion for classical music, dance, and art. […]
- [Sugar Shell: Empowering Women With Adaptive Recovery Apparel And Thoughtfully Designed Wellness Essentials.](https://herstartupstory.in/sugar-shell-empowering-women-with-adaptive-recovery-apparel-and-thoughtfully-designed-wellness-essentials/): In recent years, the women’s wellness and recovery industry has been shifting toward deeper empathy, smarter design, and human centered innovation. As conversations about post surgery care, ageing, and postpartum healing grow louder, the need for dignified and functional apparel has become impossible to ignore. Across India, more women and medical professionals are now demanding solutions that not only support recovery but also protect confidence, independence, and quality of life. It is within this evolving landscape that Sugar Shell Brands has emerged as a thoughtful force of change. What began as a personal realisation of unmet needs has grown into […]
- [PeppinosClothing: Elevating Western Women’s Wear With Premium Quality And Skilled Artistry.](https://herstartupstory.in/peppinosclothing-elevating-western-womens-wear-with-premium-quality-and-skilled-artistry/): The world of women’s western fashion in India has evolved into a dynamic blend of creativity, craftsmanship, and cultural confidence. As more women embrace contemporary styles that reflect both individuality and comfort, a new generation of homegrown labels is stepping up to meet this demand with fresh perspectives and global standards. Among these rising names is Peppinos Clothing, a brand that stands out for its commitment to export-level quality, thoughtful design, and a vision shaped by two industry veterans. Co-founded by Ms. Anu and Mr. Sharique, Peppinos Clothing is more than an apparel label. It is a story of expertise, […]
- [Tattavam India: Reviving Traditional Embroidery And Contemporary Home Interiors With Artful Craftsmanship.](https://herstartupstory.in/tattavam-india-reviving-traditional-embroidery-and-contemporary-home-interiors-with-artful-craftsmanship/): The world of home décor is witnessing a revival of traditional craftsmanship, with more people seeking pieces that are meaningful, handmade, and sustainable. Modern interiors are no longer just about aesthetics; they are about telling stories through textures, patterns, and heritage techniques. In this evolving landscape, brands that fuse artisanal skill with contemporary design are gaining prominence. One such brand making a mark is Tattavam India, which brings India’s rich embroidery heritage into modern homes with artistry, heart, and purpose. Preserving Heritage Through Handcrafted Décor. Tattavam India was founded by Drashtii Mehtaa Rao in 2013 as a small, passion-driven initiative and […]
- [Maseya: Crafting Elegant Children’s Wear With Custom Fits, Fine Fabrics, And Imaginative Design Elements.](https://herstartupstory.in/maseya-crafting-elegant-childrens-wear-with-custom-fits-fine-fabrics-and-imaginative-design-elements/): In the world of children’s fashion, parents are seeking more than pretty clothes. They want design that respects a child’s comfort, celebrates personality, and still carries the refinement once reserved only for adults. The industry has grown rapidly as families look for thoughtful, expressive pieces that can keep up with both playtime and special occasions. In this changing landscape, brands that blend creativity with responsibility and purpose are standing out in meaningful ways. Maseya enters this space with a quiet confidence. The brand speaks to parents who value artistry and intention, offering luxury outfits crafted with care, individuality, and child […]
- [Anji’s Bong Conne-x-ion: Celebrating Indian Handlooms Through Authentic Craftsmanship And Contemporary Style.](https://herstartupstory.in/anjis-bong-conne-x-ion-celebrating-indian-handlooms-through-authentic-craftsmanship-and-contemporary-style/): The Indian ethnic wear industry has always been a beautiful intersection of culture, artistry, and tradition. Yet in recent years, it has seen a revival like never before. As consumers become more conscious of what they wear and where it comes from, handcrafted textiles and sustainable fashion are finding their way back into the spotlight. This renewed appreciation for slow fashion and traditional techniques has opened new doors for artisans and women entrepreneurs across the country. Among the brands leading this mindful movement is Anji’s Bong Conne-x-ion, a label deeply rooted in India’s rich handloom legacy and the passion of […]
- [Allure Skin: Elevating Science Backed Beauty With Advanced Skincare Solutions For Indians Elevating Science Backed Beauty With Advanced Skincare Solutions For Indians.](https://herstartupstory.in/allure-skin-elevating-science-backed-beauty-with-advanced-skincare-solutions-for-indians-elevating-science-backed-beauty-with-advanced-skincare-solutions-for-indians/): The skincare industry in India is evolving fast as consumers shift from hype driven trends to result driven care. People today want transparency, real efficacy, and formulas that match their climate and skin realities. This shift is creating space for thoughtful brands that prioritise research, clarity, and genuine value. It is in this changing landscape that Allure Skin has emerged as a modern voice of trust and science. Founded by Jesna in 2023, the brand was built to remind consumers that honesty, efficacy, and skin education still matter more than noise. A Vision Rooted In Science And India Focused Needs. […]
- [Jewelry by Divvya: A Legacy of Handmade Indian Jewelry Blending Tradition with Contemporary Craftsmanship.](https://herstartupstory.in/jewelry-by-divvya-a-legacy-of-handmade-indian-jewelry-blending-tradition-with-contemporary-craftsmanship/): In a world where fashion changes by the season, jewelry remains one of the most personal forms of self-expression. The jewelry industry today is witnessing a shift toward authenticity, craftsmanship, and meaning, as more buyers move away from mass-produced pieces to those that carry stories, emotion, and artistry. Handmade jewelry, in particular, is having a renaissance—offering individuality and longevity in a market flooded with fleeting trends. The Story Behind Jewelry by Divvya. Founded in 2004 by Divvya Chugh, Jewelry by Divya began as a passion project born from a twist of fate. Divya, who studied philosophy and counseling psychology, was […]
- [Toft Homes: Crafting Personalized Designer Linens And Décor That Blend Comfort Craftsmanship And Contemporary Style.](https://herstartupstory.in/toft-homes-crafting-personalized-designer-linens-and-decor-that-blend-comfort-craftsmanship-and-contemporary-style/): In a world where our living spaces have become reflections of who we are, home décor has evolved from being a luxury to a deeply personal form of self-expression. The soft furnishing industry, in particular, has seen remarkable growth as homeowners seek comfort, craftsmanship, and customization in every corner of their space. With rising demand for designer and tailor-made linens, a new wave of brands is redefining how we experience the warmth and beauty of our homes. Among these creative pioneers stands Toft Homes, a brand born out of passion, friendship, and the joy of making homes feel truly one […]
- [Aadhira: Mastering the Art of Custom Bangles and Premium Jewelry.](https://herstartupstory.in/aadhira-mastering-the-art-of-custom-bangles-and-premium-jewelry/): Bangles have been an integral part of traditional and modern fashion, symbolizing grace and culture while adding a unique charm to any outfit. Among the countless brands in the market, Aadhira stands out for its exquisite handmade and customized designs. Founded by architect-turned-entrepreneur Ar. Preetha Chinnusamy in 2021, the brand has gained recognition for its premium Can you change it to handmade silk bangles, glass bangles and gold lookalike jewellery that cater to clients worldwide. The Inception of Aadhira. Aadhira was born out of Preetha’s passion for design and creativity. At the age of 23, she envisioned a venture that […]
- [Bhavini Khakhkhar's Journey: From Skincare Entrepreneur to The Bags Vault Founder.](https://herstartupstory.in/bhavini-khakhkhars-journey-from-skincare-entrepreneur-to-the-bags-vault-founder/): Every inspiring journey starts with an idea. Bhavini Khakhkhar began her business career as the co-founder of Ubik Solutions Pvt. Ltd., where she currently serves as managing director. Together with her husband, she co-founded and built the company, successfully expanding its reach. Inspired by her teenage passion for creating products that truly delivered on their promises, she developed a strong belief that companies should be built on people, integrity, and purpose, not just their products. However, Bhavini’s journey didn’t stop there. Encouraged by her amazing passion for fashion and incredible skill for connecting personally with women, her next chapter—The Bags […]
- [Zimero Ice Creams: Bringing Honest Indulgence With BoldFlavorsAnd Wholesome Natural Goodness.](https://herstartupstory.in/zimero-ice-creams-bringing-honest-indulgence-with-boldflavorsand-wholesome-natural-goodness/): Ice cream has always been more than just dessert. It is comfort, celebration, and joy served in a scoop. The frozen treats industry in India has been expanding rapidly, moving beyond standard vanilla and chocolate to bold, artisanal creations that reflect changing consumer tastes. Today’s ice cream lovers want authenticity, quality, and experiences that feel both nostalgic and innovative. This is the space where Zimero Ice Creams has carved its niche. Founded in 2022 by Shuchi Jain, Zimero is built on the promise of honest ingredients and imaginative flavors. With its handcrafted creations and uncompromising values, the brand has quickly […]
- [Kiddybuzz: Connecting Parents to Classes, Activities, and Events for Children in Delhi NCR.](https://herstartupstory.in/kiddybuzz-connecting-parents-to-classes-activities-and-events-for-children-in-delhi-ncr/): Parenting in today’s world goes beyond education at school. Families are increasingly seeking enriching experiences that balance learning with fun, whether through sports, music, art, or creative play area for kids . Across India, the children’s activities industry is witnessing a surge as parents recognize the role of extracurricular learning in shaping confidence, social skills, and creativity. With a growing demand for structured and accessible opportunities, platforms that curate and simplify these options are reshaping how parents engage with their children’s world. It is within this evolving landscape that Kiddybuzz.com was born. What started as a personal quest to find […]
- [Little Bansi: Inspiring Joyful Fashion For Children With Quality Comfort And Timeless Design.](https://herstartupstory.in/little-bansi-inspiring-joyful-fashion-for-children-with-quality-comfort-and-timeless-design/): The kidswear industry has emerged as one of the most dynamic sectors in fashion, shaping how creativity and practicality come together for younger generations. Parents today seek designs that allow children to move freely while still looking stylish, and this demand has encouraged brands to innovate with fresh ideas and meaningful craftsmanship. The growth of this space is no longer about fleeting fashion trends but about building trust, ensuring quality, and celebrating cultural expression. Within this evolving landscape, Little Bansi stands out with a heartfelt mission and a thoughtful vision for children’s fashion. A Vision Rooted In Happiness For Parents […]
- [Mooshak: A Heritage-Driven Clothing Brand That Celebrates Tradition and Conscious Fashion.](https://herstartupstory.in/mooshak-a-heritage-driven-clothing-brand-that-celebrates-tradition-and-conscious-fashion/): India’s fashion industry is undergoing a meaningful transformation. Amidst the rush of fast fashion and fleeting trends, a quiet but powerful shift is taking place. Consumers are beginning to seek more than just style; they’re drawn to purpose, authenticity, and cultural roots. In this changing landscape, brands that honour tradition while addressing modern needs are carving a niche that feels both fresh and familiar. One such brand is Mooshak, co-founded by childhood friends and now mompreneurs, Krithika Iyer and Shrishti Iyer. Launched in 2022, Mooshak offers a heart-led approach to Indian fashion that puts family, heritage, and sustainability at its […]
- [Crafty Hands: Transforming Simple Waste into Meaningful Creations.](https://herstartupstory.in/crafty-hands-transforming-simple-waste-into-meaningful-creations/): In today’s world of conscious consumption and sustainable living, the art and craft industry is finding new purpose and direction. More people are turning toward handmade creativity not only as a way to decorate their homes but also as a path to reduce waste and embrace mindful living. The rise of social media has further fueled this movement, making art tutorials and creative ideas accessible to anyone, anywhere. Within this evolving space, some creators are not only inspiring others but also empowering them to build skills and livelihoods of their own. This is where Crafty Hands comes in. Founded by […]
- [Bow Lab: Handmade Elegance with a Cultural Flair.](https://herstartupstory.in/bow-lab-handmade-elegance-with-a-cultural-flair/): The world of fashion accessories is evolving — moving away from mass-produced sameness and embracing handcrafted creations that carry meaning, culture, and personal stories. At Bow Lab, every bow, sunglass frame, and accessory is more than just style — it’s wearable art that celebrates creativity, culture, and confidence. From Passion to a Movement: Bow Lab was founded in 2022 by Himani Kapadiya, later joined by her husband Jugal Kapadiya. What began as a late-night hobby after a 9-to-5 job quickly turned into a leap of faith. Himani chose to leave her corporate role to pursue her creative calling — transforming […]
- [Hotchaa! Spice: Offering Global Flavours with the Fiery Heat of Indian Spices.](https://herstartupstory.in/hotchaa-spice-offering-global-flavours-with-the-fiery-heat-of-indian-spices/): Across the world, the condiment and sauce industry is experiencing a revival. No longer are sauces seen as simple sidekicks to meals. They are now at the center of culinary innovation, elevating everyday dishes into gourmet experiences. Consumers today are curious, adventurous, and increasingly looking for bold, clean, and globally inspired flavors that still connect with their roots. In India, this shift is particularly exciting because of the country’s deep spice heritage. Tapping into this changing landscape, Hotchaa! Spice has emerged as a homegrown brand that blends tradition and innovation, proving that condiments can be both nostalgic and forward-thinking. The […]
- [Athulyaa: Gifting That Keeps Traditions Alive in a Modern World.](https://herstartupstory.in/athulyaa-gifting-that-keeps-traditions-alive-in-a-modern-world/): Gifting in India has never been just about objects. Whether for weddings, festivals, or rituals, it’s about expressing care, honouring traditions, and celebrating togetherness. Over time, however, as convenience took over, return gifts and festive items often lost their emotional weight. The market has been gradually shifting again — with a growing interest in gifts that feel meaningful, rooted in culture, and crafted with thought. Amid this transformation stands Athulyaa, a brand that has gently and steadily brought soul back into gifting. Founded by Lakshmi Rangarajan in 2016 with just ₹3000 and 20 jute products, Athulyaa has grown into a […]
- [From Lucknow to a National Footprint: Anupriya Agarwal’s Journey of Impact.](https://herstartupstory.in/from-lucknow-to-a-national-footprint-anupriya-agarwals-journey-of-impact/): In a world where digital narratives shape perceptions and consumer trust defines success, the ability to craft authentic brand experiences through impactful websites, engaging videos, and meaningful trainings has become invaluable. This is where Anupriya Agarwal, founder of Maxworth Impact, has carved her niche. Over the years, she has transformed her boutique consultancy into a trusted communications partner with a national footprint, delivering strategies that balance creativity with credibility for startups, institutions, and established businesses alike. As she celebrates her birthday this August, it is also a celebration of her journey: a story of resilience, creativity, and purpose-driven leadership that […]
- [VedaOils – India’s Leading Brand Powering the Global Natural Beauty Movement.](https://herstartupstory.in/vedaoils-indias-leading-brand-powering-the-global-natural-beauty-movement/): Started in 2018, VedaOils started selling oils not just for attaining profit but to change how people perceive skincare and wellness. The focus was on building a brand based on natural oils and products. By delivering high-quality products consistently and making pure ingredients accessible to everyone, VedaOils has earned the trust of millions of customers worldwide!  Built in India, Serving the World Though VedaOils started modestly in India, it soon began spreading its roots beyond domestic borders. Now, it delivers its products globally and has marked its presence over several continents and countries. To keep the story short, this Indian […]
- [Craft with Mounika: Offering Personalized Resin Keepsakes and Memory Preservation.](https://herstartupstory.in/craft-with-mounika-offering-personalized-resin-keepsakes-and-memory-preservation/): In the world of gifting and décor, personalization has become a significant trend—people no longer want generic presents, but instead, desire something that holds deep personal value. Among the many innovative ideas, resin art has emerged as a captivating way to preserve cherished memories in a tangible form. From wedding garlands and baby keepsakes to floral mementos and invitations, these handcrafted resin frames serve as timeless reminders of meaningful moments. Craft with Mounika, a startup dedicated to custom resin preservation, has quickly grown to become a trusted name in this niche, offering customers a truly involved and personalized experience from […]
- [Hoity Toity: Handcrafted Acrylic Decor and Jewelry Inspired by Stained Glass.](https://herstartupstory.in/hoity-toity-handcrafted-acrylic-decor-and-jewelry-inspired-by-stained-glass/): In the growing world of handmade crafts and thoughtful design, consumers today are seeking more than just decoration. They want personality, originality, and cultural relevance. From quirky accents to meaningful gifts, there is a rising appreciation for items that feel personal and tell a story. Especially in India, where heritage crafts meet modern sensibilities, a new generation of creators is bringing fresh life to traditional inspirations. One such creative force is Hoity Toity, a brand that transforms acrylic into vibrant, stained-glass-inspired decor and jewelry, handmade with care and designed to uplift any space. Launched in 2021 by Subarna De, Hoity […]
- [MousseStruck: A Go-to Destination for Vegan and Gluten Free Desserts That Satisfy Every Sweet Craving.](https://herstartupstory.in/moussestruck-a-go-to-destination-for-vegan-and-gluten-free-desserts-that-satisfy-every-sweet-craving/): As people become more health-conscious and aware of dietary restrictions, the demand for inclusive desserts has grown significantly. Whether for lifestyle choices or medical reasons, consumers today are actively seeking treats that fit their needs without compromising on flavor. In this evolving landscape, dessert brands are pushed to innovate while staying true to quality and indulgence. MousseStruck is one such brand that has risen to this challenge with confidence and care. Based in Mumbai, the brand specializes in handcrafted eggless, gluten-free, and vegan desserts that are not just inclusive but genuinely delicious. From mousse and cheesecakes to cookies and brownies, […]
- [D.Sign.D: Creating Comfort-Focused Bridal and Ethnic Wear for the Entire Family.](https://herstartupstory.in/d-sign-d-creating-comfort-focused-bridal-and-ethnic-wear-for-the-entire-family/): In a world where bridal couture often prioritizes appearance over ease, more customers are now turning toward fashion that combines elegance with functionality. Today’s brides, grooms, and even wedding guests are seeking garments that are not just beautiful, but wearable, practical, and personal. Catering to this shift is D.Sign.D, a Chennai-based couture studio that brings designer craftsmanship and innovation to Indian ethnic wear across men’s, women’s, and kids’ segments. From signature bridal blouses to thoughtfully tailored dhoti and lightweight lehengas, D.Sign.D is all about offering problem-solving fashion that doesn’t compromise on aesthetics. A College Project That Became a Couture Studio. […]
- [Vivedkids: Blending Tradition and Comfort in Ethnic Wear for Children.](https://herstartupstory.in/vivedkids-blending-tradition-and-comfort-in-ethnic-wear-for-children/): Over the years, children’s fashion has evolved as parents seek a blend of style, comfort, and heritage in their children’s wardrobes. This demand is particularly strong in the ethnic wear segment where traditional craftsmanship meets modern design to create outfits perfect for special occasions. Vivedkids, founded by Megha Poddar and co-led with designer Hirika Agarwal, has emerged as a standout brand in this space, offering beautifully crafted ethnic wear for children. The Journey Behind Vivedkids. Vivedkids was born from a shared vision between Megha and Hirika to redefine kidswear by merging traditional aesthetics with everyday comfort. After moving to Dubai, […]
- [The Buzzing Bees: A Full-Service Digital Marketing Agency Delivering Brand-Building Solutions.](https://herstartupstory.in/the-buzzing-bees-a-full-service-digital-marketing-agency-delivering-brand-building-solutions/): In the fast-paced world of digital marketing, brands today require more than just online presence—they need purposeful design, consistent storytelling, and clear strategy to stand out. As businesses across industries compete for attention across platforms, the role of full-service digital marketing agencies has become critical. The Buzzing Bees is one such agency that has positioned itself as a creative powerhouse—offering integrated solutions across branding, design, content, and digital communication. How Two Founders Created a Full-Service Creative Agency from Scratch. Founded by Mahima Arora and Tejaswi Goel, The Buzzing Bees officially launched on January 1, 2022. With a complementary skillset, the […]
- [Anjana Jewels: Fine Jewelry Craftsmanship with a Legacy of Refinement.](https://herstartupstory.in/anjana-jewels-fine-jewelry-craftsmanship-with-a-legacy-of-refinement/): Jewelry is not just an accessory; it is a form of self-expression, a symbol of significant moments, and a testament to timeless beauty. Anjana Jewels, founded by Prachi Podar Sarawgi in 2019, embodies all these qualities by offering fine jewelry crafted with care and precision. The brand specializes in diamonds, Polki, and gold, blending creativity with affordability. This ensures that customers can enjoy exquisite pieces that stand out in both design and quality. A Mother’s Dream, A Daughter’s Vision. Anjana Jewels began as a passion project rooted in a mother’s unfulfilled dream. Prachi’s mother always wanted to venture into the […]
- [Gharana India: Handcrafted Chikankari Apparel for the Modern Indian Woman.](https://herstartupstory.in/gharana-india-handcrafted-chikankari-apparel-for-the-modern-indian-woman/): India’s traditional crafts have long been admired for their intricacy, cultural value, and timeless appeal. Among these, Chikankari embroidery holds a special place, originating from the historic city of Lucknow. As the fashion landscape continues to evolve, the importance of preserving such heritage crafts grows stronger. Gharana India has emerged as a thoughtful and impactful brand in this space, offering a beautiful range of handcrafted Chikankari apparel that speaks to both heritage and modern taste. Founded with Purpose, Professional Insight, and Cultural Pride. Gharana India was founded in 2024 by Pallavi Srivastava and Sankalp Srivastava, a husband-wife duo who not […]
- [The Saffron Saga: Handcrafted Indian Clothing for the Modern Woman.](https://herstartupstory.in/the-saffron-saga-handcrafted-indian-clothing-for-the-modern-woman/): The Indian fashion landscape has seen a notable shift towards thoughtful, heritage-rooted clothing that is not only stylish but also meaningful. Consumers today are increasingly seeking garments that connect them to their roots while still being relevant to contemporary life. In this space, brands that prioritize authenticity, craft, and community are standing out. One such label is The Saffron Saga, a slow fashion brand known for merging India’s traditional textiles with modern, wearable designs. From breezy kaftans to elegant festive wear, the brand offers a refreshing take on Indian clothing, designed for real women and everyday moments. Built from Passion, […]
- [The Ornateee: From Heartfelt Moments to Heirloom Art—The Ornateee Brings Emotions to Life Through Custom Creations.](https://herstartupstory.in/the-ornateee-from-heartfelt-moments-to-heirloom-art-the-ornateee-brings-emotions-to-life-through-custom-creations/): Based in the culturally rich city of Hyderabad, The Ornateee is a bespoke art brand redefining the space where handcrafted design meets deep personal sentiment. Launched in 2021 by Divya and Saikumar, the brand emerged from a pure passion for art and a desire to create work that is both visually captivating and emotionally meaningful. Throughout Divya’s journey, her mother Rukmini Devi played a vital role by supporting her in all her business activities. As personalization continues to be a growing trend in both home décor and gifting, The Ornateee offers something truly unique—art that’s not only decorative but deeply […]
- [Amara by Neya: Embracing Tradition Through Handblock Printed Everyday Womenswear with a Contemporary Twist.](https://herstartupstory.in/amara-by-neya-embracing-tradition-through-handblock-printed-everyday-womenswear-with-a-contemporary-twist/): In today’s fast-paced world of ever-changing fashion trends, more women are turning to pieces that not only look stylish but also tell a story—of craftsmanship, heritage, and personal expression. Amid this growing shift towards culturally rooted, conscious fashion, Amara by Neya stands out as a brand that blends India’s rich textile traditions with modern-day silhouettes. Specialising in handblock printed womenswear, the brand is a celebration of everyday elegance rooted in age-old artistry. From co-ord sets and dresses to breezy separates, Amara by Neya focuses on creating clothing that bridges the gap between tradition and trend. Each piece reflects the care, […]
- [Radhe Creations: Elevating Customised Festive Hampers and Wedding Packaging.](https://herstartupstory.in/radhe-creations-elevating-customised-festive-hampers-and-wedding-packaging/): The Indian gifting and festive packaging industry has seen a significant rise in demand for personalized, culturally rooted, and aesthetically crafted products. Whether it’s for weddings, festivals, or corporate occasions, there is an increasing need for well-designed hampers and decorative items that reflect the sentiment of celebration. Radhe Creations, founded by Vandana, caters precisely to this space by offering beautifully handcrafted hampers, wedding packaging, and festive accessories that are tailored to traditional Indian occasions. A Vision Rooted in Creativity and Empowerment. Radhe Creations was founded by Vandana with the goal of turning her creative passion into a sustainable venture. What […]
- [Studio RHOE: Elevating Indian Fashion and Lifestyle Brands for the Global Stage.](https://herstartupstory.in/studio-rhoe-elevating-indian-fashion-and-lifestyle-brands-for-the-global-stage/): Studio RHOE was established in 2020 during the COVID-19 pandemic—a time when the fashion industry was rapidly evolving. As Indian fashion brands began turning to digital platforms to connect with global consumers, three visionary founders—Nehha Kayesth, Prachi Jain, and Pooja Somani—recognized an untapped opportunity. Operating at the intersection of fashion, design, and strategic branding, Studio RHOE was created to help emerging Indian labels bridge the gap between creative potential and international recognition. Rooted in India’s dynamic fashion landscape, the agency supports homegrown brands in navigating the complex world of global marketing and retail. A Boutique Creative Agency with End-to-End Expertise […]
- [Raabta Sarees: Handcrafted Cotton Sarees in Mul, Linen, and Khadi.](https://herstartupstory.in/raabta-sarees-handcrafted-cotton-sarees-in-mul-linen-and-khadi/): In India, sarees are more than just garments—they’re deeply rooted in cultural heritage and everyday wear. Among the wide array of fabrics available in the market, cotton sarees remain a popular choice due to their breathability, comfort, and timeless appeal. With synthetic fabrics flooding the market, many consumers are now turning back to natural, skin-friendly options. This growing interest in traditional materials has paved the way for niche brands that prioritize comfort, sustainability, and affordability. Raabta Sarees is one such brand making its mark with handcrafted sarees made from mul cotton, linen, and khadi. The Story Behind Raabta Sarees and […]
- [Raadhe Decors: Bringing Eco-Friendly and Customizable Event Decor to Life.](https://herstartupstory.in/raadhe-decors-bringing-eco-friendly-and-customizable-event-decor-to-life/): In the vibrant and ever-evolving world of event decoration, trends may shift, but the heart of every event remains the same—memorable experiences brought to life through thoughtful aesthetics. Whether it’s a housewarming, a baby shower, a cradle ceremony, or another special occasion, the décor sets the tone and elevates the atmosphere. Today, clients seek not just visual appeal but also convenience, affordability, and eco-consciousness in their event setups. This is where Raadhe Decors, a unique player in the U.S. event decor scene, steps in with a specialized approach to rental-based decoration services. The Journey of Raadhe Decors. Raadhe Decors was […]
- [Indulge: Your Go-To Destination for Eggless Cakes and Custom Desserts.](https://herstartupstory.in/indulge-your-go-to-destination-for-eggless-cakes-and-custom-desserts/): Wholesome indulgence and visual delight—desserts have evolved beyond mere taste to become aesthetic experiences. With increasing dietary preferences and health-conscious choices, the demand for eggless, gelatin-free, and fondant-free desserts is on the rise. Meeting this demand with creativity and consistency is Indulge, a Mumbai-based dessert brand known for its high-quality, customized sweet treats made without eggs or gelatin. How Indulge Was Baked Into Reality. Indulge was launched in 2018 by Dhruvi Desai, a self-taught baker with a background in international business. After completing her master’s in the UK and working in the PR industry, Dhruvirealized her real passion lay in […]
- [Label by Anuja: Affordable Organic Fashion for Every Woman.](https://herstartupstory.in/label-by-anuja-affordable-organic-fashion-for-every-woman/): In a world that’s embracing mindful fashion, Label by Anuja offers a refreshing take on everyday wear for women. Focused on organic Indian cotton, the brand specializes in breezy, breathable pieces that are easy to wear, easy to love, and perfect for everything from vacations to casual evenings. Think relaxed silhouettes, conscious fabrics, and timeless charm—made for women who want both comfort and effortless elegance. Founded in 2023, the label was born out of a real need—affordable, stylish, and skin-friendly clothing that doesn’t compromise on quality. With a background in garment manufacturing, founder Anuja and her husband Shlok took a […]
- [Vedic Mother: Authentic Homemade Ayurvedic Wellness Products.](https://herstartupstory.in/vedic-mother-authentic-homemade-ayurvedic-wellness-products/): In a world dominated by synthetic supplements and quick fixes, more people are turning to natural alternatives to improve their health and immunity. Ayurveda, the centuries-old Indian system of medicine, has regained its relevance—especially post-COVID—thanks to its emphasis on preventive care and healing through food. One such brand deeply rooted in Ayurvedic principles is Vedic Mother, a homegrown venture offering handcrafted, preservative-free wellness products like Gulkand, Chavanprash, Honey, Ghee, Gut Cleansers, and traditional spice mixes such as Milk Masala and Chaas Masala. Founded with a belief in the healing power of everyday kitchen herbs and remedies, the brand is on […]
- [Zishta: Reviving India’s Timeless Traditions Through Artisan Craftsmanship.](https://herstartupstory.in/zishta-reviving-indias-timeless-traditions-through-artisan-craftsmanship/): Founded in 2016 by Meera Ramakrishna, Varishta Sampath, and Archish Mathe, Zishta is a brand dedicated to preserving India’s rich cultural heritage through artisan craftsmanship. The name Zishta is derived from the Sanskrit term “Śiṣṭa,” which means “people of higher learning and followers of traditions.” This reflects the brand’s mission to revive centuries-old practices that align with modern sustainable living. Specializing in traditional kitchenware, dining essentials, and home décor, Zishta collaborates with over 650 artisans across 15 states in India. The brand ensures authenticity by working directly with craftsmen, reviving lost techniques, and offering products that seamlessly blend heritage with […]
- [Vern Kids: Stylish & Comfortable Boys’ Ethnic Wear for Every Occasion.](https://herstartupstory.in/vern-kids-stylish-comfortable-boys-ethnic-wear-for-every-occasion/): In the world of children’s fashion, the options for boys have often been limited, especially when it comes to ethnic wear. While girls have a vast variety to choose from, boys’ ethnic outfits have long been underserved. Priyanka Gala recognized this gap in the market and decided to create Vern Kids, a brand dedicated to designing unique and comfortable ethnic wear for boys. Since its inception in 2018, Vern Kids has successfully filled the niche for stylish and high-quality boys’ clothing, with an emphasis on comfort and cultural relevance. Inception of Vern Kids. The idea of creating a birthday outfit […]
- [Modern Charkha: Weaving Handloom Heritage into Contemporary Fashion For Everyday Style.](https://herstartupstory.in/modern-charkha-weaving-handloom-heritage-into-contemporary-fashion-for-everyday-style/): India’s textile traditions are among the richest in the world, with a legacy that spans centuries and regions. Handwoven fabrics like Jamdani, Ikat, and Maheshwari are not only known for their craftsmanship but also for the stories they carry. While fast fashion continues to dominate the global market, a new generation of designers and entrepreneurs is working to bring Indian handlooms into everyday wardrobes with modern silhouettes and thoughtful production practices. One such name making a strong mark is Modern Charkha—a sustainable fashion label founded by Surabhi Ahirkar. The Story Behind Modern Charkha. Surabhi Ahirkar, a practicing lawyer with a […]
- [Toje: Bringing Handmade Crochet Craft to Your Daily Life](https://herstartupstory.in/toje-bringing-handmade-crochet-craft-to-your-daily-life/): Toje is a unique startup founded by Nirmala and her daughter Monika, a mother-daughter duo dedicated to integrating handmade crochet products into everyday life. Launched in 2022, Toje offers a diverse range of sustainable, handcrafted items that beautifully combine aesthetics with functionality. Their product lineup includes bookmarks, book sleeves, and home decor items like torans and flowers, all made from eco-friendly materials such as cotton and yarn. The brand is rooted in a cherished family tradition and aims to provide sustainable, practical products that add a personal touch to your home and lifestyle. From Family Legacy to a Startup Dream […]
- [Oma Studio: Forever Blooming Crochet Flowers that Last a Lifetime](https://herstartupstory.in/oma-studio-forever-blooming-crochet-flowers-that-last-a-lifetime/): Oma Studio, founded by Rhythm and her mother, Meenakshi, in 2020, is a distinctive flower shop specializing in crochet flower arrangements. The brand aims to recreate the beauty of traditional flower shops but with a unique twist—these flowers last forever. With a mission to change the perception of crochet, Oma Studio combines timeless craftsmanship with modern gifting trends. What began as a lockdown hobby has flourished into a successful venture that serves customers across India. Forever Flowers At Oma Studio, the emphasis is on creating beautiful bouquets and arrangements, all meticulously handcrafted using crochet. The brand’s unique selling proposition (USP) […]
- [Roze 2.11: A New Era of Luxury Contemporary Womenswear](https://herstartupstory.in/roze-2-11-a-new-era-of-luxury-contemporary-womenswear/): Fashion is more than just clothing; it is a form of individual expression and creativity. In recent years, luxury contemporary womenswear has experienced a rise in unique and conceptual designs that challenge conventional beauty standards. One notable brand making waves in this space is Roze 2.11, a designer label recognized for its originality, high-quality craftsmanship, and premium fabrics. Founded by Saveri in November 2023, Roze 2.11 has already showcased its collections at London Fashion Week and is steadily gaining global recognition. The Birth of Roze 2.11 and Its Visionary Founder Roze 2.11 emerged from Saveri’s passion for design and self-expression. […]
- [Mishrii by Shweta: Crafting Personalized Resin Art Work with Passion](https://herstartupstory.in/mishrii-by-shweta-crafting-personalized-resin-art-work-with-passion/): In recent years, the art of customization in gifting has significantly grown, as people look for unique and thoughtful presents that leave a lasting impression. Founded in 2021, Mishrii by Shweta offers beautifully crafted resin-based products that are personal and tailored to each client’s wishes. With a creative touch and a commitment to individuality, Mishrii stands out for its artisanal charm, transforming everyday items into cherished keepsakes. The Inspiration Behind Mishrii by Shweta Mishrii began as an unexpected venture during the global COVID-19 lockdown. Like many others, Shweta found herself spending more time at home and began exploring new hobbies […]
- [Alokya: Weaving Tradition into Modern Home Décor](https://herstartupstory.in/alokya-weaving-tradition-into-modern-home-decor/): In today’s world of home décor, the story behind each piece is as important as its beauty. Founded in 2022 by Simran Kedia and co-founder Shubham Kedia, Alokya is on a mission that extends beyond aesthetics. The brand is dedicated to preserving India’s rich cultural heritage by reviving ancient folk art traditions, celebrating the artisans who sustain these traditions, and providing them with sustainable livelihoods. Alokya is more than just a brand; it is a movement aimed at ensuring the craftsmanship of rural artisans thrives in the modern era. The Vision Behind Alokya Simran’s journey to create Alokya began when […]
- [House of Fett: Offering Premium Western-Inspired Fashion That Perfectly Suits the Modern Indian Women](https://herstartupstory.in/house-of-fett-offering-premium-western-inspired-fashion-that-perfectly-suits-the-modern-indian-women/): In today’s fast-paced fashion industry, achieving the delicate equilibrium between style, comfort, and quality represents a significant challenge. House of Fett, a distinguished women’s apparel brand, distinguishes itself by appealing to contemporary, fashion-conscious women seeking refined, Western-inspired clothing finely tailored to the Indian physique. From fashionable coordinated ensembles to graceful formal attire, House of Fett has rapidly carved out a distinct niche in the fiercely competitive Indian fashion landscape. A Journey from Boutique Beginnings to a Leading Fashion Brand House of Fett was established by Esha Bhambri, who drew inspiration from her formative years spent in her mother’s boutique. Esha’s […]
- [Poorvik Designer Studio: Elevating Versatile Fashion for Men and Women](https://herstartupstory.in/poorvik-designer-studio-elevating-versatile-fashion-for-men-and-women/): In the ever-evolving world of fashion, the focus often leans heavily towards women’s designs, leaving men with limited options. However, Poorvik Designer Studio is challenging this narrative by offering a balanced approach to fashion for both genders. From traditional ethnic wear to chic western outfits, the studio creates customized designs that cater to every occasion, ensuring affordability without compromising on style or quality. The Story Behind Poorvik Designer Studio Founded by Chamundeswari, Poorvik Designer Studio is a testament to resilience and creativity. Chamundeswari, a former faculty member for competitive exams, ventured into the world of fashion after overcoming personal challenges, […]
- [Artcy Jewellery: Crafting Unique Jewellery with a Personal Touch](https://herstartupstory.in/artcy-jewellery-crafting-unique-jewellery-with-a-personal-touch/): In the world of jewelry, where creativity meets craftsmanship, Artcy Jewellery stands out for its unique blend of tradition and innovation. From occasion-specific bridal sets to customized minimalist designs, Artcy Jewellery offers a diverse range of pieces that cater to every taste and occasion. Founded by Payal Thummar in July 2021, Artcy has quickly become a go-to brand for those seeking personalized, handcrafted jewelry. The Inception of Artcy Jewellery Payal Thummar’s journey into the jewelry industry began with her childhood hobby of creating beautiful, artistic pieces. Even while working a full-time corporate job, her passion for creativity led her to […]
- [Seek Skincare: Redefining Minimalist Beauty with Effective Solutions](https://herstartupstory.in/seek-skincare-redefining-minimalist-beauty-with-effective-solutions/): In the beauty industry, skincare is often considered both an art and a science. With countless products, routines, and methods available, consumers can easily feel overwhelmed. But what if skincare could be simplified without sacrificing results? That’s precisely what Seek Skincare offers: a brand dedicated to streamlining beauty routines with eco-conscious, high-quality products. The Inception of Seek Skincare Seek Skincare was founded by Shraddha Lath, who believes that skincare should be simple, effective, and accessible. With a diverse background in creative industries — including roles as a stylist, content writer, and branding expert — Shraddha’s experiences led her to the […]
- [Sushma Reddy: A Modern Take on Timeless Indian Fashion](https://herstartupstory.in/sushma-reddy-a-modern-take-on-timeless-indian-fashion/): Fashion encompasses more than just clothing; it embodies culture, tradition, and personal expression. As the world increasingly embraces sustainability alongside style, designers who merge heritage with contemporary fashion are redefining the industry. Tamma Sushma Reddy, founder of the “Sushma Reddy” label, is one such designer. Her work beautifully combines traditional Indian aesthetics with modern silhouettes, creating a brand that is both timeless and innovative. Inspired by Hyderabad’s Cultural Tapestry Sushma Reddy’s journey is rooted in Hyderabad, a city celebrated for its vibrant film industry and rich cultural diversity. Growing up as an only child, she enjoyed the freedom to immerse […]
- [Winky Rainbow: Adding a Splash of Customization to Hair Accessories](https://herstartupstory.in/winky-rainbow-adding-a-splash-of-customization-to-hair-accessories/): In the world of fashion and personal styling, accessories play a crucial role in completing an outfit, and hair accessories are among the most playful and versatile options. These items can add charm and personality to any look. Winky Rainbow, founded by Krina Lakdawala, celebrates the vibrant world of hair accessories, focusing specifically on children. The brand offers a wide variety of products that bring fun and personalization to everyday styling. It has quickly established itself in the accessories market through its unique designs, exceptional quality, and customer-centric approach. The Inception of Winky Rainbow KrinaLakdawala, the passionate founder of Winky […]
- [Eilaa: Redefining Women’s Fashion with Elegance and Quality](https://herstartupstory.in/eilaa-redefining-womens-fashion-with-elegance-and-quality/): Fashion reflects individuality and creativity, and brands that focus on women’s clothing have the ability to make every moment special. Eilaa, established in 2018 by Sowmya Praveen, is one such brand that has carved a niche in designing bespoke apparel for women and children. With a steadfast commitment to quality, personalized service, and innovation, Eilaa has become a trusted name for those seeking stylish and customized clothing. A Dream Built Against All Odds The story of Eilaa began with Sowmya Praveen’s desire to create something meaningful in the face of societal challenges. After facing criticism for delaying pregnancy, she decided […]
- [Shalini Reddy Couture: Redefining Custom Fashion with a Personal Touch](https://herstartupstory.in/shalini-reddy-couture-redefining-custom-fashion-with-a-personal-touch/): In today’s fashion industry, the demand for unique, tailor-made outfits is rapidly increasing. As customers seek more personalized experiences, brands that cater to individual tastes are thriving. One such brand is Shalini Reddy Couture, which has built a reputation for its custom designs that reflect both elegance and creativity. Specializing in children’s and ladies’ wear, the brand has become a trusted name for quality, custom-made clothing. The Birth of Shalini Reddy Couture Shalini Reddy, the founder of Shalini Reddy Couture, began her fashion journey in 2019. A dentist by profession, her passion for fashion led her to explore this creative […]
- [Lil Pitaara: Redefining Kids' Ethnic Wear with Premium Cotton](https://herstartupstory.in/lil-pitaara-redefining-kids-ethnic-wear-with-premium-cotton/): When it comes to kids’ fashion, parents seek the perfect blend of comfort, quality, and style. In a world filled with synthetic fabrics and fleeting trends, Lil Pitaara stands out as a beacon of authenticity and charm. Specializing in premium ethnic wear and footwear for children, the brand successfully combines traditional Indian prints with contemporary designs, catering to the vibrant lives of little ones. The Genesis of Lil Pitaara and Its Visionary Founder Founded in August 2016 by Astha Shah, Lil Pitaara was inspired by her lifelong passion for textiles and fashion. With her entrepreneurial spirit and creative vision, she […]
- [Glittering Success: Oshri Accessories Sparkles in the World of Affordable Indian Jewelry](https://herstartupstory.in/glittering-success-oshri-accessories-sparkles-in-the-world-of-affordable-indian-jewelry/): In the dynamic realm of jewelry startups, where creativity meets craftsmanship, Oshri Accessories emerges as a beacon of innovation and affordability. Founded by Amita Gagrani Biyani in August 2019, Oshri Accessories embodies the essence of Indian tradition fused with contemporary flair. The brand’s name, derived from the amalgamation of her parents’ names, Omprakash and Jayashri, resonates with its core philosophy – spreading happiness through exquisite jewelry. Shining Founder, Dazzling Beginnings Amita Gagrani Biyani, the visionary behind Oshri Accessories, embarked on her entrepreneurial journey fueled by a desire for independence and a passion for jewelry. Armed with an MBA and experience […]
- [Swaraabyraag: Celebrating Timeless Fashion with a Personal Touch](https://herstartupstory.in/swaraabyraag-celebrating-timeless-fashion-with-a-personal-touch/): Fashion goes beyond mere clothing; it is a form of self-expression and a reflection of culture. Swaraabyraag, a Bangalore-based brand, has made a significant impact in the women’s fashion industry, offering a wide variety of styles while prioritizing customer satisfaction. Founded by Viji in 2017, the brand represents her journey marked by perseverance, passion, and purpose. The Journey of Swaraabyraag Viji’s entrepreneurial journey is one of resilience. Inspired by her father, a business owner, she always aspired to start her own venture. However, an early marriage at 19 and subsequent family responsibilities postponed her dreams. It wasn’t until she turned […]
- [Gayathrialamgari: Where Indian Tradition Meets Modern Elegance at an Affordable Price](https://herstartupstory.in/gayathrialamgari-where-indian-tradition-meets-modern-elegance-at-an-affordable-price/): In the world of fashion, traditional Indian wear continues to captivate audiences globally with its intricate designs, rich fabrics, and cultural significance. This style of attire has always held a special place in many hearts. However, one of the challenges many face is finding quality designs at affordable prices. Enter Gayathrialamgari, a brand dedicated to bringing premium-quality Indian traditional wear to the middle class, ensuring that elegance is accessible to everyone. The Inception of Gayathrialamgari Founded by Gayathri Redy on October 4, 2024, Gayathrialamgari was born out of Gayathri’s lifelong passion for fashion design. From a young age, she dreamed […]
- [FancyGifting: Adding Whimsy and Joy to Childhood Moments](https://herstartupstory.in/fancygifting-adding-whimsy-and-joy-to-childhood-moments/): Childhood is a magical period filled with wonder, creativity, and joy. Even the simplest things can light up a child’s world and create lasting memories. This is where FancyGifting comes in, offering a delightful array of fancy gifts and enchanting items designed to spark imagination and bring smiles to young faces. With a keen eye for all things whimsical and charming, FancyGifting has become a trusted destination for parents, educators, and gift-givers seeking high-quality, creative products tailored especially for kids. The Heart Behind FancyGifting FancyGifting began as a dream—a passion project of Bhavana Vempati. Her love for gifting and creativity […]
- [Noor-e-Inaara: Crafting Unique Stories Through Timeless Fashion and Personalized Elegance](https://herstartupstory.in/noor-e-inaara-crafting-unique-stories-through-timeless-fashion-and-personalized-elegance/): The world of fashion is a celebration of individuality, culture, and timeless beauty. For those seeking a blend of traditional craftsmanship and contemporary aesthetics, brands specializing in Indian and Indo-Western wear offer a unique allure. Noor-e-Inaara, founded by the dynamic duo Pooja Makkar and Sonia Ralhan, exemplifies this ethos. With a focus on high-quality outfits tailored to diverse tastes, the brand has quickly established itself as a trusted name in the industry. The Inception of Noor-e-Inaara Noor-e-Inaara is the brainchild of two friends, Pooja Makkar and Sonia Ralhan, who have shared a bond for over three decades. Their journey began […]
- [Maiara: Your Go-To Destination for Trendy Ethnic Wear](https://herstartupstory.in/maiara-your-go-to-destination-for-trendy-ethnic-wear/): The Indian fashion industry is a vibrant and creative space, deeply rooted in tradition while continuously evolving to embrace modern trends. In this dynamic landscape, Maiara stands out as a boutique brand catering to the non-bridal segment, offering trendy and stylish ethnic wear. From elegant lehengas and gowns to chic salwar suits, Maiara has carved out its niche by staying ahead of fashion trends and focusing on what’s in vogue. A Solo Venture by Rajini Launched in 2021 by Rajini at the young age of 23, Maiara embodies her passion for fashion and entrepreneurship. With a background in fashion design, […]
- [Khwaish: Offering Affordable Luxury and Sustainable Fashion Rentals for Every Occasion](https://herstartupstory.in/khwaish-offering-affordable-luxury-and-sustainable-fashion-rentals-for-every-occasion/): In a world dominated by fast fashion, the appeal of renting designer wear presents a sustainable and economical alternative. Khwaish, a Baroda-based brand founded by Gargi, embodies this vision. By addressing the increasing demand for affordability, environmental responsibility, and style, Khwaish enables customers to showcase stunning outfits without compromising their budgets or harming the planet. The Spark Behind Khwaish Khwaish was born out of Gargi’s passion for fashion and her natural talent for styling. Known among her friends for her extensive wardrobe and impeccable taste, Gargi often found herself advising others on what to wear and lending her outfits for […]
- [Olive by Kavi: Tailored Elegance, Rooted in Cotton and Sustainability](https://herstartupstory.in/olive-by-kavi-tailored-elegance-rooted-in-cotton-and-sustainability/): Cotton clothing has been cherished for centuries, appreciated for its unparalleled comfort, luxurious softness, and remarkable versatility. This natural fiber is renowned for its skin-friendly properties, making it an ideal choice for clothing that feels good against the body. In this vibrant landscape of breathable and fashionable attire, Olive by Kavi stands out as a distinctive brand. Committed to the art of crafting high-quality garments, Olive by Kavi excels in producing elegant pieces that effortlessly blend comfort with sophisticated designs, allowing wearers to express their personal style without sacrificing ease. The Journey Behind Olive by Kavi Olive by Kavi was […]
- [From Failing in NEET to Becoming a Top Brand Consultant: Gauri Walecha's Story](https://herstartupstory.in/from-failing-in-neet-to-becoming-a-top-brand-consultant-gauri-walechas-story/): The year was 2015. Gauri was in the 10th grade, making a crucial decision about her career path. Growing up in a family of doctors, she admired their work. She decided to follow the same path, setting aside a voice within her that longed for a creative outlet. Little did she know that the coming years would inevitably lead her to a creative profession.  This is the story of how Gauri Walecha became one of the Top Brand Consultants in India. It’s a story about how she discovered her passion and turned it into a career. Keep reading to discover […]
- [Caratly: Redefining Everyday Luxury Jewelry](https://herstartupstory.in/caratly-redefining-everyday-luxury-jewelry/): In a world where trends come and go, Caratly offers something timeless: minimalist luxury that speaks to the heart. Founded in August 2023 by Rishika Agarwal, Caratly bridges the gap between modern elegance and personal storytelling. With each piece crafted from 18k gold and certified diamonds, Caratly redefines what it means to carry a part of luxury into everyday life. The Story Behind Caratly and Its Passionate Founder, Rishika Agarwal Caratly is the story of a dream that began when Rishika was just 9 years old, inspired by her father’s work in the jewellery industry. Growing up around the art […]
- [Kkatha: Crafting Culture and Individuality in Every Accessory](https://herstartupstory.in/kkatha-crafting-culture-and-individuality-in-every-accessory/): In a world where style speaks louder than words, Kkatha shines by blending timeless charm with a dash of contemporary allure. Founded in 2024, by Kiran Khatanhar, Kkatha is more than a new accessories brand—it’s a celebration of stories, individuality, and culture. Every accessory from Kkatha is a thoughtfully crafted piece, merging rich tradition with unique design. Kiran’s Vision for Kkatha A former PR and marketing professional with 11 years in media, Kiran Khatanhar envisioned Kkatha as a space where accessories would serve as expressions of self. Having travelled extensively, she developed a love for gathering unique pieces—bracelets, rings, potlis—each […]
- [Bag It Up: Celebrating Creativity in the World of Fashion and Bags](https://herstartupstory.in/bag-it-up-celebrating-creativity-in-the-world-of-fashion-and-bags/): In today’s fast-paced world where fashion trends change rapidly, bags have become more than just accessories. They are essential to our daily lives, providing both style and functionality. Whether it’s a sleek handbag for the office, a sturdy tote for errands, or a trendy backpack for casual outings, the right bag can enhance any look while keeping essentials organized. Bag It Up has emerged as a brand offering a wide range of fashionable and practical bags in this dynamic space. Its success is attributed to a story of perseverance, family support, and a passion for creativity. Bag It Up and […]
- [Somersault: Blending Comfort, Quality and Culture in Modern Kidswear](https://herstartupstory.in/somersault-blending-comfort-quality-and-culture-in-modern-kidswear/): In today’s world, parents are more concerned than ever about ensuring their children’s safety and comfort, even down to the clothes they wear. With the growing demand for kids’ clothing that is both fashionable and functional, it’s important to find brands that not only cater to style but also adhere to safety standards. This is where Somersault, a kids’ clothing brand founded by Shreya Kapoor Suri, steps in. Launched on September 1, 2022, Somersault promises quality kidswear that is safe, sustainable, and suited to Indian culture and climate. The Birth of Somersault Somersault was born from a simple realization by […]
- [World of Fian: The Charm of Customizable Silver Jewelry](https://herstartupstory.in/world-of-fian-the-charm-of-customizable-silver-jewelry/): Silver jewelry has always been a versatile accessory, offering elegance and affordability for all kinds of occasions. Whether it’s a dainty pair of earrings for everyday wear or a statement piece for a glamorous event, silver jewelry holds a special place in the hearts of fashion lovers. World of Fian, a silver jewelry startup, takes this charm to the next level with its modern, customizable designs, offering a unique twist on timeless elegance. The Spark Behind World of Fian Launched in February 2023 by Isha Malhotra, along with co-founders Kushagra and Sushant Malhotra, World of Fian was created to offer […]
- [Suman Folkart: Reviving Indian Heritage Through Vibrant Madhubani Paintings](https://herstartupstory.in/suman-folkart-reviving-indian-heritage-through-vibrant-madhubani-paintings/): In today’s digital art-dominated world, traditional art continues to captivate many people. Indian folk art, with its rich cultural heritage and lively expressions, holds a special place in the art community. Among the various art forms, Madhubani paintings stand out for their intricate designs and themes inspired by nature, gods, and goddesses. These paintings not only showcase the artist’s talent but also offer a glimpse into India’s cultural narratives. Suman Folkart, founded by Suman Sharma, is a testament to the beauty and relevance of Madhubani art in contemporary society. The Inception of Suman Folkart Suman Folkart was born in March […]
- [Earth Bound: Preserving Tradition with Natural Cookware](https://herstartupstory.in/earth-bound-preserving-tradition-with-natural-cookware/): In today’s world, modern kitchen appliances have become dominant, overshadowing the charm and health benefits of traditional cookware. However, as awareness about the harmful effects of synthetic materials and chemical coatings grows, there is an increasing demand for cookware made from natural materials. Earth Bound, a brand founded by Shweta Nargundkar, meets this need by offering authentic, hand-seasoned cookware that promotes healthier cooking and sustainability. A Mother’s Journey to Healthy Cooking Earth Bound was launched on October 16, 2016, by Shweta Nargundkar. She started the brand at the age of 27, investing just ₹15,000. The idea for the startup emerged […]
- [Shivani Macharla: Redefining Sustainable Luxury in Fashion](https://herstartupstory.in/shivani-macharla-redefining-sustainable-luxury-in-fashion/): In today’s fast-paced world, the fashion industry is under increasing scrutiny for its environmental impact. As consumers become more conscious of their choices, the demand for sustainable and ethical fashion is growing. This shift towards eco-friendly practices has inspired many entrepreneurs to rethink traditional manufacturing processes and prioritize sustainability. One such visionary is Shivani Macharla, the founder of a luxurious clothing line that emphasizes sustainability and customization for weddings and parties. The inception of the Brand and the Founder Shivani Macharla launched her clothing line on November 18, 2023, to address the need for sustainable and luxurious outfits in the […]
- [My Mini Trunk: Crafting Sustainable and Ethical Kidswear with a Personal Touch](https://herstartupstory.in/my-mini-trunk-crafting-sustainable-and-ethical-kidswear-with-a-personal-touch/): In today’s world, parents are increasingly aware of the impact of their choices on the environment and the ethical practices behind the products they purchase. This has led to a growing demand for sustainable and ethical fashion, especially in children’s clothing. My Mini Trunk, founded by Priyanka Bhandari, has successfully carved a niche in the kids’ clothing market by offering handloom ethnic wear that prioritizes both craftsmanship and sustainability. Catering to boys and girls from ages zero to 15, My Mini Trunk is known for its quality, ethical values, and timeless designs. The Inception of My Mini Trunk and Priyanka’s […]
- [Pressed Preserved: Preserving Nature’s Beauty Through Artistic Creations](https://herstartupstory.in/pressed-preserved-preserving-natures-beauty-through-artistic-creations/): Pressed flower art has been cherished for centuries as a way to immortalize the beauty of nature in timeless keepsakes. In a world where nature is fleeting, brands like Press Preserved are transforming delicate blooms into lasting pieces of art. Founded by Riya and Nishi, Pressed Preserved stands out as a unique startup that cultivates nature’s beauty into customized products, ranging from affordable keepsakes to elegant art pieces. Their brand resonates with customers who appreciate the harmony between nature and creativity. The Birth of Pressed Preserved The idea for Pressed Preserved bloomed during the pandemic when Nishi, an art enthusiast, […]
- [Baby Wagon: Creating High-Quality, Comfortable Clothing For Children](https://herstartupstory.in/baby-wagon-creating-high-quality-comfortable-clothing-for-children/): In today’s fast-paced world where fashion trends change rapidly, finding clothing that balances style, comfort, and tradition can be challenging, especially for children’s wear. Baby Wagon, a brand dedicated to crafting high-quality, comfortable clothing for children, has made its mark by focusing on what matters most: the comfort and well-being of growing children. The brand’s commitment to using pure cotton and supporting local weavers and artisans sets it apart in a saturated market. The Story Behind Baby Wagon Baby Wagon was founded by Shriyanka. After completing her B.Tech and MBA, she realized that her true passion lay in fabric and […]
- [Pakhi’s Art Corner: Offering A Blend Of Hand-Painted Apparel That Reflects Indian Culture While Embracing Contemporary Aesthetics](https://herstartupstory.in/pakhis-art-corner-offering-a-blend-of-hand-painted-apparel-that-reflects-indian-culture-while-embracing-contemporary-aesthetics/): In the constantly evolving world of fashion, there is a continuous yearning for enduring elegance. Pakhi’s Art Corner is an outstanding startup that skillfully merges tradition and modernity. Focusing on hand-painted clothing, the brand blends facets of Indian heritage with contemporary style. More than just a fashion brand, it serves as a deep reflection of the founder’s individual journey, aspirations, and vision for the future. The brand’s motto beautifully encapsulates its ethos: “Khubasurti purse me, Ada chaal me, Guroor aankhon me, Or Jeet ki chakachaundh apni hansi me, Aisi ho ek har naari, Jab jab wo pehne Saree.” The Inception […]
- [February: Your Soon-to-Be Favourite Fashion Brand](https://herstartupstory.in/february-your-soon-to-be-favourite-fashion-brand/): In the modern, rapidly changing world, it can be difficult to find durable, versatile clothing that maintains its high quality over time. The rise in popularity of minimalistic fashion is driven by its enduring charm and practicality, enabling people to repeatedly wear their favored pieces without sacrificing style. This concept holds particular relevance in women’s western wear, where the seamless integration of functionality and elegance is a defining characteristic. The Inception of February February, launched on May 1, 2024, was founded by three family members: Nishtha Vishnani, Latisha Jaisinghani, and Jatin Rajpal. With backgrounds in fashion design and corporate experience, […]
- [Alternative: Setting a New Standard for Conscious and Sustainable Fashion](https://herstartupstory.in/alternative-setting-a-new-standard-for-conscious-and-sustainable-fashion/): In today’s world, the fashion industry is under increasing scrutiny for its environmental impact. Fast fashion, characterized by mass production and a disposable mentality, has significantly contributed to environmental degradation and human exploitation. As consumers become more aware of these issues, there is a growing demand for sustainable alternatives—brands that prioritize both the planet and the people involved in production. This shift towards sustainable fashion is not just a trend; it’s a necessary evolution for the future of the industry. A Vision for Change Established in 2021 by sisters Ayushi Bhaiya and Priyanka Bhaiya from Surat, Alternative was created out […]
- [Avaa: This Jewellery Brand Is Shining Bright with its Exquisite Designs & Stunning Aesthetics](https://herstartupstory.in/avaa-this-jewellery-brand-is-shining-bright-with-its-exquisite-designs-stunning-aesthetics/): In the world of jewellery, discovering the perfect piece often feels like unearthing a hidden treasure. Avaa, founded by Farnaz Jokhi, is more than just a jewellery brand; it stands as a symbol of elegance and quality in a market saturated with choices. Inspired by the Parsi goddess Ava Yazad, renowned for her adorned beauty, Avaa captures the radiance and allure of meticulously crafted jewellery, making every piece a testament to timeless sophistication. Shaping Radiance: Distinctive Creations for Every Style Avaa sets itself apart by offering a curated collection of jewellery that includes earrings, necklaces, bracelets, and rings, with sets […]
- [Ek_Attar: A Journey of subtle fragrances that soothe the senses to bold scents that energize a room](https://herstartupstory.in/ek_attar-a-journey-of-subtle-fragrances-that-soothe-the-senses-to-bold-scents-that-energize-a-room/): Scented candles have always been a staple for creating a warm and inviting atmosphere at home. Candles play a vital role in home decor, offering anything from subtle fragrances that soothe the senses to bold scents that energize a room. Ek_Attar, a brand passionate about unique fragrances, is taking this love for candles to the next level with innovative and versatile products that add a personalized touch to any space. This enhances both the ambiance and aesthetic of homes. The Spark Behind Ek_Attar Ek_Attar was founded out of a deep love for fragrances and a desire to create something unique […]
- [HomelyMess: Crafting Dreams with Handmade Décor](https://herstartupstory.in/homelymess-crafting-dreams-with-handmade-decor/): In the realm of home decor and lifestyle products, there’s a special allure in items that are handmade. These pieces not only enhance the aesthetic appeal of living spaces but also carry a piece of the artisan’s spirit. HomelyMess, established by Priyanka Das in April 2020, encapsulates this essence by presenting carefully crafted decor and fashion accessories known for their uniqueness and personal touch. Priyanka Das and the Birth of HomelyMess Priyanka Das, the creative force behind HomelyMess, has always been passionate about DIY crafts. She was more intrigued by her craft classes than any other subjects from a young […]
- [All Things Fancy: A Vintage Kidswear Label with a European Flair](https://herstartupstory.in/all-things-fancy-a-vintage-kidswear-label-with-a-european-flair/): “In the world of children’s fashion, it can be tough to strike the right balance between comfort and style. Parents often struggle to find clothes that are neither too casual for everyday wear nor too formal for parties. All Things Fancy fills this gap by offering vintage-inspired children’s clothing that combines comfort with European aesthetics, using the finest handwoven fabrics.” The Birth of All Things Fancy All Things Fancy was founded by Aman Bedi Chabbra in November 2017. The brand was inspired by Aman’s personal experience as a mother. Not finding satisfactory options for her daughter, Meera, in the market, […]
- [Tiny Weaves: Redefining Kids' Fashion with Exclusive Designs](https://herstartupstory.in/tiny-weaves-redefining-kids-fashion-with-exclusive-designs/): In the constantly changing world of fashion, children’s clothing has a special appeal. Parents worldwide are seeking stylish, comfortable, and distinctive outfits for their little ones. The kids’ fashion industry has undergone a significant transformation, with brands now offering a mix of creativity, comfort, and uniqueness. Among these brands, Tiny Weaves  is notable for its exclusive and custom-made designs, catering to children from newborns to teens. A Tale of Passion and Innovation Tiny Weaves was founded by Sanjana and Radhika on December 31, 2020. The brand emerged during the challenging times of the COVID-19 pandemic, transforming an idea into a […]
- [Coco Custo: Creative Eco-Friendly Cleaning Solutions](https://herstartupstory.in/coco-custo-creative-eco-friendly-cleaning-solutions/): In today’s era, with sustainability and environmental awareness becoming increasingly important, brands focused on eco-friendly solutions are gaining momentum. Coco Custo, a leading brand in green cleaning products, is making significant strides in this area. Founded by Shaan Lalwani, Coco Custo offers a range of effective, environmentally friendly cleaning solutions that challenge traditional products and mindsets. The Inspiration Behind Coco Custo Shaan, a mechanical engineer with a decade of experience in construction project management, discovered her passion for environmental conservation during a diving excursion in Mauritius. It was during this trip that she became aware of the harmful effects of […]
- [­­Skift: Revolutionizing Athleisure Skincare and Haircare](https://herstartupstory.in/skift-revolutionizing-athleisure-skincare-and-haircare/): In the ever-changing world of skincare, Skift emerges as a pioneering brand dedicated to addressing the specific skincare needs of active individuals.India is undergoing a significant transformation in its approach to health and wellness. People across the country, from bustling cities to rural areas, are embracing fitness as an essential part of their lives. This change in consumer behaviour has led to a rise in fitness culture, integrating physical activity into daily routines. At the same time, the Beauty & Personal Care market in India is experiencing remarkable growth. It is projected to generate a revenue of US$31.51 billion in […]
- [Bake 4 Me: Crafting Custom Cakes and Teaching the Art of Baking](https://herstartupstory.in/bake-4-me-crafting-custom-cakes-and-teaching-the-art-of-baking/): In a world where cakes are not just desserts, but expressions of emotions and celebrations, the bakery industry thrives on creativity and personalization. Among the many bakers in Chandigarh, one brand stands out for its dedication to customized cakes and imparting baking skills to aspiring bakers—Bake 4 Me. Founded by Shivanisinghdeo, this brand has carved a niche for itself by focusing on bespoke cakes and running a successful baking institute. The Inception of Bake 4 Me and Its Visionary Founder Bake 4 Me was launched on September 3, 2017, by Shivanisinghdeo. She transitioned from a ten-year career as an IT […]
- [Re/do Beauty: One of its Kind Brand That is Elevating the Standards of Beauty Products in India](https://herstartupstory.in/re-do-beauty-one-of-its-kind-brand-that-is-elevating-the-standards-of-beauty-products-in-india/): The beauty industry is always changing, with new trends and products emerging to meet the ever-growing demands of consumers. While global markets often have quick access to the latest innovations, Indian consumers frequently find themselves at a crossroads, having to choose between affordability and quality. This gap in the market paved the way for Re/do Beauty, a brand that offers clinically-tested premium products. The Inception of a Game-Changing Brand Nikita, a beauty industry  and Priyanka, an experienced entrepreneur with a passion for makeup and skincare, noticed the absence of high-quality, nourishing makeup products in India. Together they launched Re/do Beauty […]
- [The Journey of Khushboo Rani Patel Transforming Dreams into Reality](https://herstartupstory.in/the-journey-of-khushboo-rani-patel-transforming-dreams-into-reality/): In the realm of personal development, life coaching has emerged as a powerful catalyst for change, guiding individuals to unlock their true potential and achieve their goals. It’s a field that requires passion, resilience, and an unwavering commitment to helping others. Khushboo Rani Patel embodies these qualities, transforming her journey into a beacon of inspiration for aspiring life coaches. This is her story of self-discovery, perseverance, and the creation of a legacy. From Engineering Dreams to a Higher Calling Khusboo’s journey began in an upper-middle-class family that placed immense value on education and career. Inspired by her father, she pursued […]
- [Moms_Carvings_and_Craftings: Honoring the Founder's Mother's Legacy with Handmade Art.](https://herstartupstory.in/moms_carvings_and_craftings-honoring-the-founders-mothers-legacy-with-handmade-art/): In today’s world, where mass-produced items fill the market, handmade art stands out for its personal touch and uniqueness. Handmade art, especially when personalized, creates a special bond between the creator and the recipient, making each piece a cherished keepsake moms_carvings_and_craftings a startup founded by Supraja K, embodies this idea. Stemming from personal tragedy and triumph, this brand not only produces beautiful handmade art but also showcases a story of resilience and passion. Inception of the Brand Supraja K launched moms_carvings_and_craftings in January 2021 during the height of the COVID-19 pandemic. This unique art form of pencil carving, where names […]

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